We all live in a busy world and you probably have many things you want to do in your life. However, all too often people find themselves without the energy they need to get things done. Consequently, they flop on the couch instead of working out, eat fast food instead of preparing a meal, and put off tasks because they’re too tired.
If you are an Entrepreneur and you have an online presence or you plan to build it up, chances are that you need to write copy to market your awesome products and services.
So your local business is doing okay by focusing on sales of products or services at a physical location. Your competitors do the same, and nobody else in your industry focuses on online marketing methods. In such an environment, you may think leveraging online marketing tactics is a waste of time since nobody else is doing it, right? Wrong. I’ll let you in on a little secret; most of your competitors have no idea what they’re missing out!
Do you understand what market research does and why every business should do it? Most small business owners do not perform market research, because they think it is expensive and only big business can afford it. However, market research is an important growth tool for start-ups and any business, regardless of size.
Many people believe if they went to all the trouble to build an attractive website and blog, people will just come. The truth is at least 150 million blogs exist globally and people publish over 430,000 blog posts daily. It isn’t enough to just have a blog – you need to stand out from the crowd.
As a business owner, your goal is to market your business in the most efficient manner possible. If you’re not part of the digital marketing world, you’re missing the mark. A staggering 97% of your potential customers use online searches to research products or services.
If you want to position yourself as an authority, differentiate yourself from your competition, and consistently attract your ideal clients, then you need to clarify your niche…