So your local business is doing okay by focusing on sales of products or services at a physical location. Your competitors do the same, and nobody else in your industry focuses on online marketing methods. In such an environment, you may think leveraging online marketing tactics is a waste of time since nobody else is doing it, right? Wrong. I’ll let you in on a little secret; most of your competitors have no idea what they’re missing out!
Do you understand what market research does and why every business should do it? Most small business owners do not perform market research, because they think it is expensive and only big business can afford it. However, market research is an important growth tool for start-ups and any business, regardless of size.
As a business owner, your goal is to market your business in the most efficient manner possible. If you’re not part of the digital marketing world, you’re missing the mark. A staggering 97% of your potential customers use online searches to research products or services.
YouTube is possibly the most important social media for business right now. Small business software developer Serena Software demonstrated this perfectly by uploading a single video that gathered 1.18 million views in a week, tripled traffic to the company website and doubled the number of visitors to their mashup microsite. With such a huge boost to traffic, it’s hardly surprising their sales numbers skyrocketed. Their success isn’t unique either; a substantial and growing amount of content creators are pulling in thousands and even millions of dollars per year solely from ad-based revenue. Simply put; a great Youtube channel leads to great results. Learn More
Have you ever thought about how other business owners promote their services and products using a Facebook Business Page? Are you a Facebook user, but haven’t yet realised how to integrate this popular social media site into your business marketing strategy?
If your answer is a big YES, this article will really be a revelation for you. Learn More
Do You Want To Set Up Your Facebook Business Page, But Don’t Know Where To Start?
I know that it’s intimidating to get started at something you are not well versed with such as setting up your Facebook Business Page and getting started with Facebook marketing. You have enough motivation to start online marketing using social media sites like Facebook. You are aware how big the Facebook community is and how beneficial it would be to create a business network on it. However, your idea is often hindered by your fears, and your biggest question is “How do I start?” Learn More